Spectacular opening of Vodafone Firsts Fashion LAB with Liselore Frowijn

The 'ones to watch' at the 22nd edition of Mercedes-Benz FashionWeek Amsterdam

Vodafone Firsts Fashion LAB – the talent and innovation programme by FashionWeek Nederland – opened yesterday with Liselore Frowijn. The Vodafone Firsts Fashion LAB will present several fashion shows by young designers from now until Monday 26 January. This will be the first time they will present their collections on the runway at Mercedes-Benz FashionWeek Amsterdam. For those interested in seeing what these promising young designers have to offer, here are 'the ones to watch'.

Liselore Frowijn presented her new collection for the first time during the opening night of the Vodafone Firsts Fashion LAB programme in the Transformatorhuis. This collection, inspired by Oskar Schlemmer's Triadic Ballet, will be presented in Paris in March. It includes geometric shapes and an interesting mix of sportswear and luxury. This collection was an excellent way to kick off the programme.

Abundance of talent in the Transformatorhuis

What can we expect to see from these talented young designers? INKNI will present an experimental menswear collection that pairs prints with natural materials to create a mix between modern design and traditional craftsmanship. The MAISON the FAUX collection centres on the theme of transparency and authenticity in fashion. What is real and what is fantasy?

The Schueller de Waal show will tickle the imagination. A decadent party in a surreal setting will showcase two separate realities. New to the runway is Barbara Langendijk. She will present a Japanese theme by way of a performance. The experimental menswear collection by Alla Kuzmyk portrays Ukrainian culture and society.

The 2015 Odyssey Collection by MAYN is inspired by the evolution of primates to the digital era in Stanley Kubrick's Space Odyssey 2001. The show will present an evolutionary transformation with a hint of technological dependence. Mirte van Wijngaarden will present for the second time at Mercedes-Benz FashionWeek Amsterdam. This year's collection was inspired by the powerful and confrontational Samurai. In his collection, young designer Camiel Fortgens pushes the boundaries of redefining wearable and recognizable menswear.

“My new collection is based on the underlying feeling that defines my generation - the need to return to what is pure in the world. In my contemporary translation of Oskar Schlemmer's Triadic Ballet I offer my own interpretation of the costumes, with a nod to our fascination with robots and borrowing from the silhouettes and materials used in skiwear. This is also a hint of my signature style of pushing the boundaries between luxury clothing and sportswear.„ Liselore Frowijn
“Vodafone wants to inspire people to do something new with the help of mobile technology. We are known for making a debut: the first text message and the first mobile phone conversation were both made over our network.  We are now offering young designers the opportunity to experience the sensational feeling that comes with doing something for the first time. We are proud to be able to offer the next generation of designers an online and offline platform at the Vodafone Firsts Fashion LAB.„ Eva Ruiz, Head of Brand and Marcom Vodafone Netherlands
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About FashionWeek Nederland

About Mercedes-Benz FashionWeek Amsterdam
Mercedes-Benz embraces Amsterdam in the line-up of international FashionWeeks, because of its personal and outspoken character. Mercedes-Benz is all about style, design, class and innovation. The same goes for the fashion industry, and therefore the brand feels closely associated with the fashion branch both nationally and internationally. By sponsoring the major fashion weeks around the world Mercedes-Benz plays an active role in encouraging talented, innovative and ambitious designers.

About FashionWeek Nederland
FashionWeek Nederland is the largest and fast-growing Dutch fashion platform that represents the celebration of Dutch fashion talent, the building of bridges between creativity and commerce and the search for international connection. Based on its three pillars Connect, Grow and Celebrate and its three programmes: Catwalk (Mercedes-Benz FashionWeek Amsterdam), OFF SCHEDULE and Fashion LAB. FashionWeek Nederland connects parties inside and outside the fashion industry, it promotes growth and development, and it celebrates all the wonderful things that the Dutch fashion has to offer in talent and creativity. FashionWeek Nederland organises activities throughout the year, focusing on fashion lovers and professionals from fashion and related industries, including designers, labels, buyers, national and international press agencies, agents, the creative industry, government and semi-government and investors. FashionWeek Nederland organises the Mercedes-Benz FashionWeek Amsterdam twice per year: www.fashionweek.nl.