Day 2 @ Mercedes-Benz FashionWeek Amsterdam

FASHION EVOLUTION

Photoflash Day 2 Mercedes-Benz FashionWeek Amsterdam #MBFWA / Zalando presents 10 Days Downtown #zalandodowntown


On the second day of Zalando presents 10 Days Downtown we worked with one of the most creative hotspots in the city. The Volkshotel, with their Club Canvas on the 7th floor, is the place where cultural Amsterdam gathers. The Volkshotel was transformed into a true fashion bazaar. Designers, creatives and young artists showed and sold their clothes and accessories. Also, Brazilian / Amsterdam-based designer Fernanda Fernandes presented her first pop-up store. Visitors could indulge into the world of designer Mirte van Wijngaarden, to see the male evolution through her eyes. The Next Closet sold some amazing vintage pieces. A reception organized by Fashion Chick and Zalando was a great success and guests danced the night away in Club Canvas.


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About FashionWeek Nederland

About Mercedes-Benz FashionWeek Amsterdam
Mercedes-Benz embraces Amsterdam in the line-up of international FashionWeeks, because of its personal and outspoken character. Mercedes-Benz is all about style, design, class and innovation. The same goes for the fashion industry, and therefore the brand feels closely associated with the fashion branch both nationally and internationally. By sponsoring the major fashion weeks around the world Mercedes-Benz plays an active role in encouraging talented, innovative and ambitious designers.

About FashionWeek Nederland
FashionWeek Nederland is the largest and fast-growing Dutch fashion platform that represents the celebration of Dutch fashion talent, the building of bridges between creativity and commerce and the search for international connection. Based on its three pillars Connect, Grow and Celebrate and its three programmes: Catwalk (Mercedes-Benz FashionWeek Amsterdam), OFF SCHEDULE and Fashion LAB. FashionWeek Nederland connects parties inside and outside the fashion industry, it promotes growth and development, and it celebrates all the wonderful things that the Dutch fashion has to offer in talent and creativity. FashionWeek Nederland organises activities throughout the year, focusing on fashion lovers and professionals from fashion and related industries, including designers, labels, buyers, national and international press agencies, agents, the creative industry, government and semi-government and investors. FashionWeek Nederland organises the Mercedes-Benz FashionWeek Amsterdam twice per year: www.fashionweek.nl.

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