Day 1 @ Mercedes-Benz FashionWeek Amsterdam


Photoflash Day 1 Mercedes-Benz FashionWeek Amsterdam #MBFWA / Zalando presents 10 Days Downtown #zalandodowntown

The 22nd edition of Mercedes-Benz FashionWeek Amsterdam started yesterday, on Friday, January 16th, with the opening of Zalando presents 10 Days Downtown in the Melkweg & Gallery.

During Time to Show, the opening night of FashionWeek in the Melkweg,  young photographer Henri Verhoef revealed his new series in the gallery after his project 'Masquerades', which will exclusively premiere during FashionWeek. This evening filled with photography and music preluded 10 Days Downtown Zalando with a bang!


Photo 1: Time to Show in the Melkweg Club & Gallery with Henri Verhoef
Photo 2: 
Time to Show in the Melkweg Club & Gallery with Henri Verhoef

Photo 3: Opening Mercedes-Benz FashionWeek Amsterdam / Zalando presents 10 Days Downtown with Rob Zomer, director FashionWeek Nederland
Photo 4: DJ's Doppelgang
Photo 5: Melkweg Club & Gallery 

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About FashionWeek Nederland

About Mercedes-Benz FashionWeek Amsterdam
Mercedes-Benz embraces Amsterdam in the line-up of international FashionWeeks, because of its personal and outspoken character. Mercedes-Benz is all about style, design, class and innovation. The same goes for the fashion industry, and therefore the brand feels closely associated with the fashion branch both nationally and internationally. By sponsoring the major fashion weeks around the world Mercedes-Benz plays an active role in encouraging talented, innovative and ambitious designers.

About FashionWeek Nederland
FashionWeek Nederland is the largest and fast-growing Dutch fashion platform that represents the celebration of Dutch fashion talent, the building of bridges between creativity and commerce and the search for international connection. Based on its three pillars Connect, Grow and Celebrate and its three programmes: Catwalk (Mercedes-Benz FashionWeek Amsterdam), OFF SCHEDULE and Fashion LAB. FashionWeek Nederland connects parties inside and outside the fashion industry, it promotes growth and development, and it celebrates all the wonderful things that the Dutch fashion has to offer in talent and creativity. FashionWeek Nederland organises activities throughout the year, focusing on fashion lovers and professionals from fashion and related industries, including designers, labels, buyers, national and international press agencies, agents, the creative industry, government and semi-government and investors. FashionWeek Nederland organises the Mercedes-Benz FashionWeek Amsterdam twice per year: