Day One @ Mercedes-Benz FashionWeek Amsterdam


Fotoflash Dag 1 Mercedes-Benz FashionWeek Amsterdam #MBFWA / Zalando presents 10 Days Downtown #zalandodowntown

De 22e editie van Mercedes-Benz FashionWeek Amsterdam is gisteren, op vrijdag 16 januari, van start gegaan met de opening van ’Zalando presents 10 Days Downtown’ in de Melkweg Club & Gallery.

'Time to Show', het openingsfeest van Mercedes-Benz FashionWeek Amsterdam werd gehouden in de Melkweg. Op deze avond toonde jonge fotograaf Henri Verhoef zijn nieuwe serie in de galerie na zijn project 'Masquerades', dat uitsluitend in première gaat tijdens FashionWeek. Met deze avond gevuld met fotografie en muziek, ging Zalando presents 10 Days Downtown van start met een knal!


Foto 1 : Time to Show in de Melkweg Club & Gallery met expositie Henri Verhoef
Foto 2 : Time to Show in de Melkweg Club & Gallery met expositie Henri Verhoef
Foto 3 : Op
eningswoord MBFWA Rob Zomer, directeur FashionWeek Nederland
Foto 4 : Openingsfeest in de Melkweg met Doppelgang
Foto 5: Melkweg Club & Gallery 

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Over FashionWeek Nederland

About Mercedes-Benz FashionWeek Amsterdam
Mercedes-Benz embraces Amsterdam in the line-up of international FashionWeeks, because of its personal and outspoken character. Mercedes-Benz is all about style, design, class and innovation. The same goes for the fashion industry, and therefore the brand feels closely associated with the fashion branch both nationally and internationally. By sponsoring the major fashion weeks around the world Mercedes-Benz plays an active role in encouraging talented, innovative and ambitious designers.

About FashionWeek Nederland
FashionWeek Nederland is the largest and fast-growing Dutch fashion platform that represents the celebration of Dutch fashion talent, the building of bridges between creativity and commerce and the search for international connection. Based on its three pillars Connect, Grow and Celebrate and its three programmes: Catwalk (Mercedes-Benz FashionWeek Amsterdam), OFF SCHEDULE and Fashion LAB. FashionWeek Nederland connects parties inside and outside the fashion industry, it promotes growth and development, and it celebrates all the wonderful things that the Dutch fashion has to offer in talent and creativity. FashionWeek Nederland organises activities throughout the year, focusing on fashion lovers and professionals from fashion and related industries, including designers, labels, buyers, national and international press agencies, agents, the creative industry, government and semi-government and investors. FashionWeek Nederland organises the Mercedes-Benz FashionWeek Amsterdam twice per year: