Mercedes-Benz FashionWeek Roadshow verrast Apeldoornse modeliefhebbers

06 JULI 2014, AMSTERDAM/APELDOORN, THE NETHERLANDS
Samenvatting
De Korenstraat in Apeldoorn werd gisteren aangedaan door de Mercedes-Benz FashionWeek Roadshow. In een spectaculaire pop-up catwalk show toonden 12 modellen de zomercollecties van bekende Nederlandse ontwerpers Antoine Peters, DORHOUT MEES, Jonathan Christopher Homme, Maison the Faux, MLY, NŌN BY KIM, Paul Schulten, Pauline van Dongen, Ready to Fish by ILJA, Sjaak Hullekes, Spijkers en Spijkers en TONYCOHEN.

De modekaravaan deed eerder op de dag ook Amersfoort aan en vervolgende zijn weg via Apeldoorn naar Arnhem en Nijmegen.

Met de Roadshow wordt het tienjarig jubileum van de Mercedes-Benz FashionWeek Amsterdam gevierd. Naast de vaste partners Mercedes-Benz, Sanoma, Vodafone en L’Oréal Professionnel, hebben ook Pierôt Coiffures en Make-Up Studio een belangrijke bijdrage geleverd aan het mogelijk maken van dit evenement.

De 21ste editie van de Mercedes-Benz FashionWeek Amsterdam vindt plaats van 4 t/m 14 juli. Voor modeliefhebbers is een beperkt aantal kaarten beschikbaar via www.fashionweek.nl/tickets

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Over FashionWeek Nederland

About Mercedes-Benz FashionWeek Amsterdam
Mercedes-Benz embraces Amsterdam in the line-up of international FashionWeeks, because of its personal and outspoken character. Mercedes-Benz is all about style, design, class and innovation. The same goes for the fashion industry, and therefore the brand feels closely associated with the fashion branch both nationally and internationally. By sponsoring the major fashion weeks around the world Mercedes-Benz plays an active role in encouraging talented, innovative and ambitious designers.

About FashionWeek Nederland
FashionWeek Nederland is the largest and fast-growing Dutch fashion platform that represents the celebration of Dutch fashion talent, the building of bridges between creativity and commerce and the search for international connection. Based on its three pillars Connect, Grow and Celebrate and its three programmes: Catwalk (Mercedes-Benz FashionWeek Amsterdam), OFF SCHEDULE and Fashion LAB. FashionWeek Nederland connects parties inside and outside the fashion industry, it promotes growth and development, and it celebrates all the wonderful things that the Dutch fashion has to offer in talent and creativity. FashionWeek Nederland organises activities throughout the year, focusing on fashion lovers and professionals from fashion and related industries, including designers, labels, buyers, national and international press agencies, agents, the creative industry, government and semi-government and investors. FashionWeek Nederland organises the Mercedes-Benz FashionWeek Amsterdam twice per year: www.fashionweek.nl.

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