Day Seven @ Mercedes-Benz FashionWeek Amsterdam

Artistic creativity common thread in programme

Day seven of Mercedes-Benz FashionWeek Amsterdam started early and lasted until the wee hours. Seven catwalk shows at three venues, a ‘10 Days Downtown’ event in the Van Gogh Museum and two exciting after-parties, all in their own way, revolved around the creativity of the artist.

On the catwalk in De Gashouder, no less than three shows were on the programmed yesterday. Atelier MariaLux surprised everyone by rotating the catwalk ninety degrees, getting the models to form a band and give a show to the rhythm and the choreography of a musical performance. The men’s fashion from Francisco Benthum presented by Monte Scroppino, and Jan Boelo’s catwalk show, made possible by smart, also drew a lot of attention.

In the Vodafone Firsts Fashion LAB in the afternoon, the spotlight was on the duo-show by Franzel Amsterdam and Duran Lantink (Fashion LAB). It was followed later by two Fashion LAB PRO shows from David Laport and Jef Montes, names that have already been mentioned a lot in the run-up to fashion week: the former mainly because of his spatial approach, Montes for his innovative use of materials and the creation of its own fabrics. Kathryn Milan showed her A/W '14 collection in the beautiful old Palace of Justice on the Prinsengracht.

A few kilometers away, the monthly Friday night at the Van Gogh Museum was dedicated to the inspiration fashion designers Mattijs van Bergen en Borre Akkersdijkderive from the work of Vincent van Gogh. So the creativity of the artist was again the link between the cultural gems of the capital and Mercedes-Benz FashionWeek Amsterdam.

On the Westergasterrein the evening continued with exuberant partying at two after-parties. In Westerliefde the entertainment channel E! organised a VIP party and in the Westerunie Ryan Marciano, Olivier Heldens, Shermanology and Dubvision were the DJs at the decks for John Boelo’s party.

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About FashionWeek Nederland

About Mercedes-Benz FashionWeek Amsterdam
Mercedes-Benz embraces Amsterdam in the line-up of international FashionWeeks, because of its personal and outspoken character. Mercedes-Benz is all about style, design, class and innovation. The same goes for the fashion industry, and therefore the brand feels closely associated with the fashion branch both nationally and internationally. By sponsoring the major fashion weeks around the world Mercedes-Benz plays an active role in encouraging talented, innovative and ambitious designers.

About FashionWeek Nederland
FashionWeek Nederland is the largest and fast-growing Dutch fashion platform that represents the celebration of Dutch fashion talent, the building of bridges between creativity and commerce and the search for international connection. Based on its three pillars Connect, Grow and Celebrate and its three programmes: Catwalk (Mercedes-Benz FashionWeek Amsterdam), OFF SCHEDULE and Fashion LAB. FashionWeek Nederland connects parties inside and outside the fashion industry, it promotes growth and development, and it celebrates all the wonderful things that the Dutch fashion has to offer in talent and creativity. FashionWeek Nederland organises activities throughout the year, focusing on fashion lovers and professionals from fashion and related industries, including designers, labels, buyers, national and international press agencies, agents, the creative industry, government and semi-government and investors. FashionWeek Nederland organises the Mercedes-Benz FashionWeek Amsterdam twice per year: