Day Six @ Mercedes-Benz FashionWeek Amsterdam
First catwalk shows and feast of fashion in Concertgebouw
24 JANUARY 2014, AMSTERDAM
SummaryYesterday the fashion procession that has been beating a trail through Amsterdam for five days, reached the main location of Mercedes-Benz FashionWeek Amsterdam, the Westergasfabriek.
Mattijs van Bergen, in 2012 winner of the Dutch Fashion Award, set the ball rolling in De Gashouder yesterday. Later in the evening he was followed by Aziz Bekkaoui, the fashion artist who recently was doing shows in Shanghai and is now back on the Dutch catwalk for the first time in four years.
Yesterday also saw the official launch of Vodafone Firsts Fashion LAB in the adjacent Transformatorhuis. The opening by the brand new Dutch label Maison The Faux fitted perfectly with the programme’s mission, to tell the stories of people who experience their own 'first' and to help them achieve that goal. The big catwalk shows from Mattijs van Bergen and Aziz Bekkaoui, and Maison Faux’s debut, are only the advance party of very many more examples of Dutch 'daring fashion’ that are on the programme until Monday, 27 January.
Amid the hundreds of visitors there was also a brief moment to celebrate the tenth anniversary of Mercedes-Benz FashionWeek Amsterdam. As a surprise, there was a man-sized cake from ‘De Taart van m’n Tante’, with breastplate dolls of all the designers who showed on the catwalk over the past decade. The cake was cut by ‘man of the first hour’ James Veenhoff, the current owners Hans van der Linden and Bart Maussen and programme director Carlo Wijnands.
To conclude the day, the whole fashion entourage relocated to The Royal Concertgebouw, where, in the central hall, they joined the visitors to the evening’s concert 'The Human Body' and other interested parties. With ongoing exhibitions, performances and Esther Dorhout Mees’s tableau vivant, it became evident that fashion and music are inseparable.
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About FashionWeek Nederland
About Mercedes-Benz FashionWeek Amsterdam
Mercedes-Benz embraces Amsterdam in the line-up of international FashionWeeks, because of its personal and outspoken character. Mercedes-Benz is all about style, design, class and innovation. The same goes for the fashion industry, and therefore the brand feels closely associated with the fashion branch both nationally and internationally. By sponsoring the major fashion weeks around the world Mercedes-Benz plays an active role in encouraging talented, innovative and ambitious designers.
About FashionWeek Nederland
FashionWeek Nederland is the largest and fast-growing Dutch fashion platform that represents the celebration of Dutch fashion talent, the building of bridges between creativity and commerce and the search for international connection. Based on its three pillars Connect, Grow and Celebrate and its three programmes: Catwalk (Mercedes-Benz FashionWeek Amsterdam), OFF SCHEDULE and Fashion LAB. FashionWeek Nederland connects parties inside and outside the fashion industry, it promotes growth and development, and it celebrates all the wonderful things that the Dutch fashion has to offer in talent and creativity. FashionWeek Nederland organises activities throughout the year, focusing on fashion lovers and professionals from fashion and related industries, including designers, labels, buyers, national and international press agencies, agents, the creative industry, government and semi-government and investors. FashionWeek Nederland organises the Mercedes-Benz FashionWeek Amsterdam twice per year: www.fashionweek.nl.