Day Three @ Mercedes-Benz FashionWeek Amsterdam

Fashion bloggers in NRC Café

21 JANUARY 2014, AMSTERDAM
Summary
On the third day of Mercedes-Benz FashionWeek Amsterdam it was not the fashion designers and their collections at the centre of attention yesterday, but the bloggers and journalists who share the stories with the public. Led by Ellen Snijder, the founder of Fashionchick, the visitors to the NRC Café were given an explanation of the intricacies of the blogging profession. The activity was part of '10 Days Downtown’.

Monique van Loon from Culy, Anouk Yve from Creators of Desire and Yvonne Eijkenduijn from Yvestown all discussed from their own specialisation how they work to maintain a successful blog every day.

Ellen Snijder, founder of Fashionchick: “Fashion journalists are very good at spotting and interpreting trends. As a fashion platform we also often work together with bloggers because we have noticed that our visitors love to be inspired by their outfits and looks. The bloggers make it so easy for fashion-lovers to get inspiration and combine the latest trends from their armchair. Just as with delicious recipes and ideas for interior design, in the same way fashion is becoming accessible to a large group.”

Also for this edition more than a hundred fashion journalists, dozens of bloggers and about 90 photographers and cameramen are participating on location, reporting on what is going on from 17 to 27 January in the city and on the catwalk. Together all these media people form an essential facet of the fashion diamond.

Quotes
"Fashion journalists are very good at spotting and interpreting trends. As a fashion platform we also often work together with bloggers because we have noticed that our visitors love to be inspired by their outfits and looks. The bloggers make it so easy for fashion-lovers to get inspiration and combine the latest trends from their armchair. Just as with delicious recipes and ideas for interior design, in the same way fashion is becoming accessible to a large group." Ellen Snijder
Images
Documents
Download PDF
Download PDF
About FashionWeek Nederland

About Mercedes-Benz FashionWeek Amsterdam
Mercedes-Benz embraces Amsterdam in the line-up of international FashionWeeks, because of its personal and outspoken character. Mercedes-Benz is all about style, design, class and innovation. The same goes for the fashion industry, and therefore the brand feels closely associated with the fashion branch both nationally and internationally. By sponsoring the major fashion weeks around the world Mercedes-Benz plays an active role in encouraging talented, innovative and ambitious designers.

About FashionWeek Nederland
FashionWeek Nederland is the largest and fast-growing Dutch fashion platform that represents the celebration of Dutch fashion talent, the building of bridges between creativity and commerce and the search for international connection. Based on its three pillars Connect, Grow and Celebrate and its three programmes: Catwalk (Mercedes-Benz FashionWeek Amsterdam), OFF SCHEDULE and Fashion LAB. FashionWeek Nederland connects parties inside and outside the fashion industry, it promotes growth and development, and it celebrates all the wonderful things that the Dutch fashion has to offer in talent and creativity. FashionWeek Nederland organises activities throughout the year, focusing on fashion lovers and professionals from fashion and related industries, including designers, labels, buyers, national and international press agencies, agents, the creative industry, government and semi-government and investors. FashionWeek Nederland organises the Mercedes-Benz FashionWeek Amsterdam twice per year: www.fashionweek.nl.

news