Day Two @ Mercedes-Benz FashionWeek Amsterdam

Hotel Rooms dressed like Models

20 JANUARY 2014, AMSTERDAM
Summary
That Amsterdam is a Fashion Capital the whole year through and that fashion and design are seamlessly linked, is proven by Hotel The Exchange on the Damrak. On Sunday, 19 January, day two of Mercedes-Benz FashionWeek Amsterdam, the unique hotel guest rooms were just this once opened to the public.

Throughout the year many foreign guests in the hotel are introduced to Amsterdam’s fashion DNA. Yesterday Amsterdam’s residents were also given the rare chance to experience how its creative talent decorates the city. Suzanne Oxenaar, the hotel’s creative director, spoke about the unique project, after which the visitors were given a private tour by the AMFI students. The aspiring fashion designers took charge of designing and decorating the rooms as catwalk models. '10 Days of Downtown‘ will last until 27 January.

Rob Zomer, director of FashionWeek Nederland: “It is great to see the interaction arising between consumers and the fashion world, triggered by ’10 Days of Downtown’. On Saturday, a woman was positively surprised by the Roadshow in Utrecht and decided to come see the rooms of Hotel The Exchange. I heard she even booked a room at the hotel to be able to be visit our activity in the Concertgebouw on Day Six.”

Quotes
"It is great to see the interaction arising between consumers and the fashion world, triggered by ’10 Days of Downtown’. On Saturday, a woman was positively surprised by the Roadshow in Utrecht and decided to come see the rooms of Hotel The Exchange. I heard she even booked a room at the hotel to be able to be visit our activity in the Concertgebouw on Day Six" Rob Zomer
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About FashionWeek Nederland

About Mercedes-Benz FashionWeek Amsterdam
Mercedes-Benz embraces Amsterdam in the line-up of international FashionWeeks, because of its personal and outspoken character. Mercedes-Benz is all about style, design, class and innovation. The same goes for the fashion industry, and therefore the brand feels closely associated with the fashion branch both nationally and internationally. By sponsoring the major fashion weeks around the world Mercedes-Benz plays an active role in encouraging talented, innovative and ambitious designers.

About FashionWeek Nederland
FashionWeek Nederland is the largest and fast-growing Dutch fashion platform that represents the celebration of Dutch fashion talent, the building of bridges between creativity and commerce and the search for international connection. Based on its three pillars Connect, Grow and Celebrate and its three programmes: Catwalk (Mercedes-Benz FashionWeek Amsterdam), OFF SCHEDULE and Fashion LAB. FashionWeek Nederland connects parties inside and outside the fashion industry, it promotes growth and development, and it celebrates all the wonderful things that the Dutch fashion has to offer in talent and creativity. FashionWeek Nederland organises activities throughout the year, focusing on fashion lovers and professionals from fashion and related industries, including designers, labels, buyers, national and international press agencies, agents, the creative industry, government and semi-government and investors. FashionWeek Nederland organises the Mercedes-Benz FashionWeek Amsterdam twice per year: www.fashionweek.nl.

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