Day One @ Mercedes-Benz FashionWeek Amsterdam

Fong Leng and pop-up roadshow in four major cities

The twentieth edition of Mercedes-Benz FashionWeek Amsterdam started with the opening of '10 Days of Downtown’ on Saturday, 18th January. The scoop of the day went to Bas Kosters, who spoke in the Amsterdam Museum about the inspiration he gets from the colourful and exuberant designs from Fong Leng, the ever popular 'grande dame' of the 70s and 80s fashion circuit. So it was pretty clear how the new generation of fashion designers gain their inspiration from the long history of Dutch fashion.

“Clothing tells the stories of people who live in the city”, said Paul Spies, director of the Amsterdam Museum to the crowd. “Therefor fashion exhibitions are a fixed part of programme of our museum.” Visitors then followed Bas Kosters and his models like the Pied Piper, through the exhibition which was free for the occasion.

The start of the anniversary edition of the fashion week has not gone unnoticed outside Amsterdam. On Saturday a convoy of ten Mercedes-Benz S-Class stretch cars departed from the Leidseplein, through the Buitenhof in The Hague and the Beurstraverse in Rotterdam to Utrecht’s Vredenburg. The shoppers were unexpectedly surprised by a spectacular pop-up catwalk show with 15 models. The models showed garments from various Dutch fashion designers including Marga Weimans, Spijkers en Spijkers, Bas Kosters, dennis diem, Tony Cohen, Jeroen van Tuyl, MaryMe-Jimmy Paul, Edwin Oudshoorn, Aziz Bekkaoui, Dorhout Mees, Jan Boelo, People of the Labyrinths, Jef Montes, David Laport and Sjaak Hullekes. No other than Piet Paris designed the complimentary 'fashion bag' which was handed out.

"Clothing tells the stories of people who live in the city." Paul Spies
"Therefor fashion exhibitions are a fixed part of programme of our museum." Paul Spies
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About FashionWeek Nederland

About Mercedes-Benz FashionWeek Amsterdam
Mercedes-Benz embraces Amsterdam in the line-up of international FashionWeeks, because of its personal and outspoken character. Mercedes-Benz is all about style, design, class and innovation. The same goes for the fashion industry, and therefore the brand feels closely associated with the fashion branch both nationally and internationally. By sponsoring the major fashion weeks around the world Mercedes-Benz plays an active role in encouraging talented, innovative and ambitious designers.

About FashionWeek Nederland
FashionWeek Nederland is the largest and fast-growing Dutch fashion platform that represents the celebration of Dutch fashion talent, the building of bridges between creativity and commerce and the search for international connection. Based on its three pillars Connect, Grow and Celebrate and its three programmes: Catwalk (Mercedes-Benz FashionWeek Amsterdam), OFF SCHEDULE and Fashion LAB. FashionWeek Nederland connects parties inside and outside the fashion industry, it promotes growth and development, and it celebrates all the wonderful things that the Dutch fashion has to offer in talent and creativity. FashionWeek Nederland organises activities throughout the year, focusing on fashion lovers and professionals from fashion and related industries, including designers, labels, buyers, national and international press agencies, agents, the creative industry, government and semi-government and investors. FashionWeek Nederland organises the Mercedes-Benz FashionWeek Amsterdam twice per year: