Mercedes-Benz FashionWeek Amsterdam announces Catwalk Programme

Tickets go on sale to the public today

11 DECEMBER 2013
Summary
Today Mercedes-Benz FashionWeek Amsterdam announces the Catwalk Programme for its ten year anniversary edition. From 23 to 27 January 2014 established names, emerging designers and new labels will show their A/W ’14 collections to international fashion professionals and the fashion public. Together they show a cross section of Dutch fashion.

The programme includes established names such as Mattijs van Bergen, Aziz Bekkaoui, Francisco van Benthum, Spijkers & Spijkers, Ilja Visser, Jan Boelo and dennis diem, emerging designers such as MaryMe JimmyPaul, Winde Rienstra and Dorhout Mees, as well as yet to be discovered labels such as Maison the Faux, Atelier MariaLux, David Laport, Jef Montes and Ratna Ho.

Carlo Wijnands, Mercedes-Benz FashionWeek Amsterdam’s programme director: "Once again we have succeeded in drawing up a catwalk programme comprising a large number of creative and confident labels that fit well with the outspoken character of Mercedes-Benz Fashion WeekAmsterdam. Together they show a cross section of Dutch fashion, our identity and our society. That is why there is increasing enthusiasm amongst commercial parties to connect with fashion. This is important not only for Dutch fashion designers , but also for the fashion industry as a whole."

Fashion public spoilt with livestreaming, admission tickets and ten days ‘Downtown’

All the catwalk shows in the 20th edition of the fashion week can be followed live via the FashionWeek Nederland App (available from January 2014) and via www.fashionweek.nl. In addition, it is also possible for fashion lovers to attend the catwalk shows in person and to taste the atmosphere at the Westergasterrein. From today, following application for free membership to the Frontrow Club, they can order admission tickets via www.fashionweek.nl. Additionally, to mark Mercedes-Benz FashionWeek Amsterdam’s ten year anniversary, the fashion public will be treated for ten days to ten public events at ten cultural locations in Amsterdam. This ‘Downtown Programme’ starts on 18 January.

Quotes
" "Once again we have succeeded in drawing up a catwalk programme comprising a large number of creative and confident labels that fit well with the outspoken character of Mercedes-Benz Fashion WeekAmsterdam. Together they show a cross section of Dutch fashion, our identity and our society. That is why there is increasing enthusiasm amongst commercial parties to connect with fashion. This is important not only for Dutch fashion designers , but also for the fashion industry as a whole."" Carlo Wijnands, programme director Mercedes-Benz FashionWeek Amsterdam
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About FashionWeek Nederland

About Mercedes-Benz FashionWeek Amsterdam
Mercedes-Benz embraces Amsterdam in the line-up of international FashionWeeks, because of its personal and outspoken character. Mercedes-Benz is all about style, design, class and innovation. The same goes for the fashion industry, and therefore the brand feels closely associated with the fashion branch both nationally and internationally. By sponsoring the major fashion weeks around the world Mercedes-Benz plays an active role in encouraging talented, innovative and ambitious designers.

About FashionWeek Nederland
FashionWeek Nederland is the largest and fast-growing Dutch fashion platform that represents the celebration of Dutch fashion talent, the building of bridges between creativity and commerce and the search for international connection. Based on its three pillars Connect, Grow and Celebrate and its three programmes: Catwalk (Mercedes-Benz FashionWeek Amsterdam), OFF SCHEDULE and Fashion LAB. FashionWeek Nederland connects parties inside and outside the fashion industry, it promotes growth and development, and it celebrates all the wonderful things that the Dutch fashion has to offer in talent and creativity. FashionWeek Nederland organises activities throughout the year, focusing on fashion lovers and professionals from fashion and related industries, including designers, labels, buyers, national and international press agencies, agents, the creative industry, government and semi-government and investors. FashionWeek Nederland organises the Mercedes-Benz FashionWeek Amsterdam twice per year: www.fashionweek.nl.

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