Mercedes-Benz FashionWeek Amsterdam celebrates ten year anniversary
06 DECEMBER 2013, AMSTERDAM
SamenvattingFrom Friday 17 to Monday 27 January, 2014 the 20TH edition of the Mercedes-Benz FashionWeek Amsterdam will take place. With Catwalk, Downtown, Fashion LAB and Business as the four main programmes, the half-yearly fashion event provides the stage on which young, creative and emerging Dutch designers and brands present themselves to the international fashion world and the general public. For the duration of the tenth anniversary of the fashion week, Amsterdam will be the place for fashion lovers.
Rob Zomer, director of Fashion Week Netherlands, the organisation that arranges the event: "With Mercedes-Benz as the new title sponsor, FashionWeek Amsterdam will continue to develop as the stage for Dutch fashion talent and as a platform for the entire Dutch fashion industry. Within the international calendar of fashion weeks, Amsterdam’s personal and outspoken character will be noticed. What can be seen here both on the catwalks and in the city, and in which fashion lovers play their part, cannot be seen in any other fashion capital.”
Both talents and established fashion designers on catwalk
The Catwalk Programme will take place from Thursday 23 to Monday 27 January. Over five days as many as thirty fashion shows will be organised on the Westergasfabriek-grounds, in which talented beginning and established fashion designers take turns to present their
autumn / winter 2014 collections. Newcomers for this anniversary edition include the Dutch brand Mattijs Bergen, Aziz Bekkaoui and Atelier MariaLux, Italian designer Lucia Russo and New York's Beth Pilger. Whilst admission to the shows was previously by invitation only and exclusively for fashion industry professionals, the organisation also proposes admission tickets be made available for sale to individuals who have registered as participants in The Frontrow Club. This is in response to a long-cherished wish of fashion lovers. The entire catwalk programme will be announced soon.
10 days Downtown with 10 public events at 10 cultural venues
To mark the tenth anniversary, Mercedes-Benz FashionWeek Amsterdam is organising 10 public events at 10 cultural venues over a period of 10 days (18 to 27 January). All these activities are open to the public, allowing a diverse audience to become acquainted with the diversity of the Dutch fashion. The organisation thus promotes the fashion experience for anyone who loves fashion and it makes the Dutch design talents known to a large group of fashion lovers. Every day an event will be in the spotlight that shows fashion in relation to other creative disciplines such as film, music, crafts, theatre or art. All events are arranged together with leading organisations in Amsterdam. For example, there are 'Fashion Talks’ in the Stedelijk Museum in which a fashion designer connects fashion and art, or there is a meeting about professional blogging and fashion journalism, organised by Fashion Chick in the NRC Café. The full programme will be announced soon.
Fashion LAB in ‘Transformatorhuis’
Fashion LAB is Mercedes-Benz FashionWeek Amsterdam’s breeding ground, through which the organisation wants to develop the fashion industry further and hopes to improve the climate for innovation in the Netherlands. In Fashion LAB young designers receive training in commercial skills and know-how in order to build a successful fashion brand. At the upcoming edition some great talents, including Jef Montes and David Laport, will get the chance to use the professional stage at Mercedes-Benz Fashion Week to show their collection to the international fashion world. Participation in Fashion LAB challenges them to star as a designer and to stand out as an entrepreneur.
Keys to Success with a focus on sustainability and new business models
On Monday, 27 January Mercedes-Benz FashionWeek Amsterdam is organising ‘Keys to Success’, a permanent part of the ongoing Business Programme. During previous editions of this day, topics such as entrepreneurship, the fashion chain and denim were in the spotlights. The focus for the ten-year anniversary edition is on sustainability and the development of new business models.The Business Programme works closely with Modefabriek and Enterprise Europe Network, and includes the organisation of a joint press programme and a ‘business to match’ meeting to encourage European co-operation in the fashion industry.
""With Mercedes-Benz as the new title sponsor, FashionWeek Amsterdam will continue to develop as the stage for Dutch fashion talent and as a platform for the entire Dutch fashion industry. Within the international calendar of fashion weeks, Amsterdam’s personal and outspoken character will be noticed. What can be seen here both on the catwalks and in the city, and in which fashion lovers play their part, cannot be seen in any other fashion capital.”" Rob Zomer, director of FashionWeek Netherlands,
Bart MaussenDutch PR Group
+31 6 557 35 888
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Over FashionWeek Nederland
About Mercedes-Benz FashionWeek Amsterdam
Mercedes-Benz embraces Amsterdam in the line-up of international FashionWeeks, because of its personal and outspoken character. Mercedes-Benz is all about style, design, class and innovation. The same goes for the fashion industry, and therefore the brand feels closely associated with the fashion branch both nationally and internationally. By sponsoring the major fashion weeks around the world Mercedes-Benz plays an active role in encouraging talented, innovative and ambitious designers.
About FashionWeek Nederland
FashionWeek Nederland is the largest and fast-growing Dutch fashion platform that represents the celebration of Dutch fashion talent, the building of bridges between creativity and commerce and the search for international connection. Based on its three pillars Connect, Grow and Celebrate and its three programmes: Catwalk (Mercedes-Benz FashionWeek Amsterdam), OFF SCHEDULE and Fashion LAB. FashionWeek Nederland connects parties inside and outside the fashion industry, it promotes growth and development, and it celebrates all the wonderful things that the Dutch fashion has to offer in talent and creativity. FashionWeek Nederland organises activities throughout the year, focusing on fashion lovers and professionals from fashion and related industries, including designers, labels, buyers, national and international press agencies, agents, the creative industry, government and semi-government and investors. FashionWeek Nederland organises the Mercedes-Benz FashionWeek Amsterdam twice per year: www.fashionweek.nl.