Day 3 @ Mercedes-Benz FashionWeek Amsterdam

Recap Day 3 Zalando presents 10 Days Downtown

On the third day of Zalando presents 10 Days Downtown ALEXANDRA FRIDA presented her FRIDA'S Origins collection during the 'Fashion Concert' in the impressive Koepelkerk in Amsterdam.

ALEXANDRA FRIDA combined music and dance with her passion for fashion while taking the public a night out during 'Fashion Concert'. Together with stylist Beatrice Jolly and the electronic indie band CHEATERS and NEO NAIL TECH, a unique fashion party emerged. The creative team also showed the new video clip they produced together for the first time.

During the 23rd edition of the Mercedes-Benz FashionWeek, Zalando organises inspiring and accessible events throughout the city of Amsterdam.

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About FashionWeek Nederland

About Mercedes-Benz FashionWeek Amsterdam
Mercedes-Benz embraces Amsterdam in the line-up of international FashionWeeks, because of its personal and outspoken character. Mercedes-Benz is all about style, design, class and innovation. The same goes for the fashion industry, and therefore the brand feels closely associated with the fashion branch both nationally and internationally. By sponsoring the major fashion weeks around the world Mercedes-Benz plays an active role in encouraging talented, innovative and ambitious designers.

About FashionWeek Nederland
FashionWeek Nederland is the largest and fast-growing Dutch fashion platform that represents the celebration of Dutch fashion talent, the building of bridges between creativity and commerce and the search for international connection. Based on its three pillars Connect, Grow and Celebrate and its three programmes: Catwalk (Mercedes-Benz FashionWeek Amsterdam), OFF SCHEDULE and Fashion LAB. FashionWeek Nederland connects parties inside and outside the fashion industry, it promotes growth and development, and it celebrates all the wonderful things that the Dutch fashion has to offer in talent and creativity. FashionWeek Nederland organises activities throughout the year, focusing on fashion lovers and professionals from fashion and related industries, including designers, labels, buyers, national and international press agencies, agents, the creative industry, government and semi-government and investors. FashionWeek Nederland organises the Mercedes-Benz FashionWeek Amsterdam twice per year: