Day 10 @ Mercedes-Benz FashionWeek Amsterdam

Recap Day 10 @ Mercedes-Benz FashionWeek Amsterdam

13 JULY 2015, AMSTERDAM
Summary
Day 10 of Mercedes-Benz FashionWeek Amsterdam consisted of a vivid mix of politics, femininity and theatre.

Politics and fashion merged for the night during the Political Calwalk show. Young designers presented their collections inspired by politics and democracy.

Women's wear doesn't necessarily have to be either powerful or feminine, both styles can be combined as AM\WESTEN proved with the presentation of their collection hosted by Vodafone Fashion LAB PRO. AM\WESTEN successfully combined two seemingly opposites by using plenty of folded details and movement.

Tailor & Elbaz oozed edginess, sexiness and femininity, by adding a touch of silver and gold. This was exactly the message the designer duo conveyed through their S / S 2016 collection.

Susana Bettencourt started her career as a designer with a focus on knitwear and dreamy lace dresses. Nowadays, she effortlessly uses digital techniques resulting in a new collection filled with modern jackets and prints as was shown during her show hosted Vodafone Fashion LAB PRO. 

Monique Collignon Light Couture met everyone's expectations: Elegant and striking pieces dominated the catwalk. The last show of the 10th day of the Mercedes-Benz FashionWeek Amsterdam turned out to be truly breathtaking. 

Zalando presents 10 Days Downtown closed with 'Fashion meets Theatre' at one of the trendiest hotspots of Amsterdam: Pllek. The live fashion performance by FERNANDA FERNANDES and video artist LIAO FAN made for a truly spectacular ending. During the 23rd edition of the Mercedes-Benz FashionWeek, Zalando organised inspiring and accessible events throughout the city of Amsterdam.

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About FashionWeek Nederland

About Mercedes-Benz FashionWeek Amsterdam
Mercedes-Benz embraces Amsterdam in the line-up of international FashionWeeks, because of its personal and outspoken character. Mercedes-Benz is all about style, design, class and innovation. The same goes for the fashion industry, and therefore the brand feels closely associated with the fashion branch both nationally and internationally. By sponsoring the major fashion weeks around the world Mercedes-Benz plays an active role in encouraging talented, innovative and ambitious designers.

About FashionWeek Nederland
FashionWeek Nederland is the largest and fast-growing Dutch fashion platform that represents the celebration of Dutch fashion talent, the building of bridges between creativity and commerce and the search for international connection. Based on its three pillars Connect, Grow and Celebrate and its three programmes: Catwalk (Mercedes-Benz FashionWeek Amsterdam), OFF SCHEDULE and Fashion LAB. FashionWeek Nederland connects parties inside and outside the fashion industry, it promotes growth and development, and it celebrates all the wonderful things that the Dutch fashion has to offer in talent and creativity. FashionWeek Nederland organises activities throughout the year, focusing on fashion lovers and professionals from fashion and related industries, including designers, labels, buyers, national and international press agencies, agents, the creative industry, government and semi-government and investors. FashionWeek Nederland organises the Mercedes-Benz FashionWeek Amsterdam twice per year: www.fashionweek.nl.

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