Day 8 @ Mercedes-Benz FashionWeek Amsterdam
Recap Day 8 @ Mercedes-Benz FashionWeek Amsterdam
11 JULY 2015, AMSTERDAM
SummaryDo you have a preference for futurism, ready to wear, artistic, luxurious, minimalistic or new talent? On the 8th day of Mercedes-Benz FashionWeek Amsterdam there was something for everybody.
Noir Near Future showed how futurism, a dash of the 40s and an unknown colour combination was a recipe for succes.
Followed by a presentation of ARMY OF ME's new ready to wear collection in the Gashouder. It was clear to see why ARMY OF ME gained such a huge following in the past six years.
Zyanya Keizer showcased her designs during Vodafone Fashion LAB. Her collection breathed detail, the feminine body and art.
NIVEA Black & White Deodorant presents TONYCOHEN filled the Gashouder with creations by Tony Cohen. His use of luxurious materials in combination with a perfect finish made the collection shine.
The début of the men's clothing line FUTURA took place during their first catwalk show hosted by Vodafone Fashion LAB PRO. A clean and minimalistic collection was presented.
During 'Lichting 2015 supported by V&D' Dutch talent was showcased. Seven fashion colleges each presented two of their best students during an inspiring catwalk show. Nikki Duijst, student of the Hoge School der Kunsten in The Hague, was crowned this year's winner.
Roest played host to 'Avondmarkt: Streetflavour' during Zalando presents 10 Days Downtown. This event showcased the best of the street in the form of street wear, street food and street art. One of the many highlights of the night was the amazing live fashion performance by designer Mirte van Wijngaarden.
Bart MaussenDutch PR Group
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About FashionWeek Nederland
About Mercedes-Benz FashionWeek Amsterdam
Mercedes-Benz embraces Amsterdam in the line-up of international FashionWeeks, because of its personal and outspoken character. Mercedes-Benz is all about style, design, class and innovation. The same goes for the fashion industry, and therefore the brand feels closely associated with the fashion branch both nationally and internationally. By sponsoring the major fashion weeks around the world Mercedes-Benz plays an active role in encouraging talented, innovative and ambitious designers.
About FashionWeek Nederland
FashionWeek Nederland is the largest and fast-growing Dutch fashion platform that represents the celebration of Dutch fashion talent, the building of bridges between creativity and commerce and the search for international connection. Based on its three pillars Connect, Grow and Celebrate and its three programmes: Catwalk (Mercedes-Benz FashionWeek Amsterdam), OFF SCHEDULE and Fashion LAB. FashionWeek Nederland connects parties inside and outside the fashion industry, it promotes growth and development, and it celebrates all the wonderful things that the Dutch fashion has to offer in talent and creativity. FashionWeek Nederland organises activities throughout the year, focusing on fashion lovers and professionals from fashion and related industries, including designers, labels, buyers, national and international press agencies, agents, the creative industry, government and semi-government and investors. FashionWeek Nederland organises the Mercedes-Benz FashionWeek Amsterdam twice per year: www.fashionweek.nl.