Mercedes-Benz FashionWeek Amsterdam to start on Friday

Doutzen Kroes to attend the María Clè Leal catwalk show

Friday the 3rd of July will be the start of Mercedes-Benz FashionWeek Amsterdam. The capital will be filled with fashion, fashion and more fashion for the ten day during event. All the catwalk shows will be able to be watched by fashion lovers worldwide via livestream on

From the catwalk to the sidewalk
Ten different locations in Amsterdam will be used during Zalando presents 10 Days Downtown and Zalando will have a Mobile Fashion House located on different locations throughout the capital. The official kick-off will be the ‘Fashion is WOW’ party in De Marktkantine. Designer Bas Kosters will be the host and curator of this launch party and with his creations in mind it promises to be a great spectacle. Tickets for the full programme and ‘Fashion is WOW’ are available via

My way or the runway
In addition to the openings shows by Aziz Bekkaoui and Monique Collignon and the return of Tony Cohen and the sisters Spijkers, new talent will receive a podium thanks to Vodafone Firsts Fashion LAB. During these catwalk shows different designers, like Franzel Amsterdam and ALEXANDRA FRIDA, will present their new collections.

On Monday the 13th of July the Dutch supermodel Doutzen Kroes will be present during Mercedes-Benz FashionWeek Amsterdam. Doutzen, who has appeared in many shows by famous fashion designers, shall grace the show by María Clè Leal with her presence on the last day of Mercedes-Benz FashionWeek Amsterdam. This show is the result of an exchange programme with Mercedes-Benz FashionWeek Madrid, where the young Spanish designer was awarded with the Mercedes-Benz Fashion Talent Madrid award.

Straight from fashion school
For the ninth time, fourteen talents recently graduated fashion students will battle it out during ‘Lichting 2015 supported by V&D’. They will present their creations to an international board of fashion professionals, like NoéMie Schwaller, editor-in-chief of DASH Magazine and Raissa Verhaeghe, Brand Strategist & Business Development for AF Vandevorst.   

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Over FashionWeek Nederland

About Mercedes-Benz FashionWeek Amsterdam
Mercedes-Benz embraces Amsterdam in the line-up of international FashionWeeks, because of its personal and outspoken character. Mercedes-Benz is all about style, design, class and innovation. The same goes for the fashion industry, and therefore the brand feels closely associated with the fashion branch both nationally and internationally. By sponsoring the major fashion weeks around the world Mercedes-Benz plays an active role in encouraging talented, innovative and ambitious designers.

About FashionWeek Nederland
FashionWeek Nederland is the largest and fast-growing Dutch fashion platform that represents the celebration of Dutch fashion talent, the building of bridges between creativity and commerce and the search for international connection. Based on its three pillars Connect, Grow and Celebrate and its three programmes: Catwalk (Mercedes-Benz FashionWeek Amsterdam), OFF SCHEDULE and Fashion LAB. FashionWeek Nederland connects parties inside and outside the fashion industry, it promotes growth and development, and it celebrates all the wonderful things that the Dutch fashion has to offer in talent and creativity. FashionWeek Nederland organises activities throughout the year, focusing on fashion lovers and professionals from fashion and related industries, including designers, labels, buyers, national and international press agencies, agents, the creative industry, government and semi-government and investors. FashionWeek Nederland organises the Mercedes-Benz FashionWeek Amsterdam twice per year: