Mercedes-Benz FashionWeek Amsterdam presents programme Summer edition 2015
Mercedes-Benz FashionWeek Amsterdam (MBFWA) announced the programme for the Summer edition to the press yesterday. From Friday the 3rd of July until Monday the 13th of July the Netherlands will be living and breathing fashion during the fashion event in Amsterdam. The city will be the platform for new and established designers to present their S/S ’16 collections for the 23rd time.
Mercedes-Benz FashionWeek Amsterdam Catwalk Programme
The catwalk programme will take place from Thursday the 9th of July until Monday the 13th of July in the Westergasfabriek. The 23rd edition of the Mercedes-Benz FashionWeek Amsterdam catwalk programme will be opened by Aziz Bekkaoui and Monique Collignon, both presented by Mercedes-Benz. In a special exchange programme with Mercedes-Benz Fashion Week Madrid, the Spanish designer Maria Clè Leal will be coming to Amsterdam to present her new collection. In addition to the aforementioned designers, Tony Cohen and the sisters Spijkers en Spijkers will be returning too. This edition of Mercedes-Benz FashionWeek Amsterdam will be getting an official anthem: Negin, by Jolique Möller. This energetic song has a real summer vibe and was signed by Musical Freedom – the record company owned by Grammy winning DJ Tiësto.
Lichting 2015 supported by V&D
The Lichting 2015 show will take place on Friday the 10th of July. Fourteen recently graduated fashion students from seven Dutch fashion schools will get the chance to present their creations on the catwalk in the Westergasfabriek, where they will be in the running for winning €10.000. Lichting 2015 is a cooperation between V&D, HTNK and FashionWeek Nederland.
Vodafone Firsts Fashion LAB Programme
The Mercedes-Benz FashionWeek Amsterdam programme for young designers is Vodafone Firsts Fashion LAB. Designers will get the chance to show their new collections to the fashion professionals of the Netherlands. The Vodafone Firsts Fashion LAB Programme will be opened by the duo Judith van Vliet x Chris van den Elzen. In addition to this duo, the programme consists of Zyanya Keizer, Franzel Amsterdam, Jonathan Christopher, AM\WESTEN and the Portuguese Susana Bettencourt among others.
Zalando presents 10 Days Downtown
The Zalando presents 10 Days Downtown events will be taking place from Friday the 3rd of July until Sunday the 12th of July. During these ten days, ten events will be taking place hosted by ten iconic locations in Amsterdam. EYE, VondelCS and the Stedelijk Museum are a few of the locations that will be hosting Zalando presents 10 Days Downtown events. Also there will be designers working together with Zalando presents 10 Days Downtown, for example Liselore Frowijn and dennis diem. Liselore Frowijn will be presenting her graduation collection in the Stedelijk Museum and dennis diem will be organising a special show in VondelCS. Like last year, Zalando will be making it possible to follow all the catwalk shows via livestream.
“We are very proud to present this fantastic Mercedes-Benz FashionWeek Amsterdam programme. Thanks to Mercedes-Benz we are putting the Dutch fashion industry on the national and international map, not just for the press, but for the general public too. People can enjoy a broad and diverse programme during the Zalando presents 10 Days Downtown public programme. Also, the main stage of Mercedes-Benz FashionWeek Amsterdam will praise the development of new talents during Vodafone Firsts Fashion LAB programme.„ Rob Zomer, director FashionWeek Nederland
“Mercedes-Benz has been the title sponsor of the FashionWeek Amsterdam since 2014. Innovation, style and design are the shared interests why Mercedes-Benz feels at home with the fashion event. The 23rd edition of the catwalk programme will be opened by two shows sponsored by Mercedes-Benz, Aziz Bekkaoui and Monique Collignon. The designs by Aziz Bekkaoui are powerful, out there and innovative. Monique Collignon is known by her craftsmanship, creativity and sophistication whereby she is able to present creations with a lot of style. We look forward to another successful edition of Mercedes-Benz FashionWeek Amsterdam.„ Peter Zijlstra, Manager Marketing & Brand Communication Mercedes-Benz NL
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About FashionWeek Nederland
About Mercedes-Benz FashionWeek Amsterdam
Mercedes-Benz embraces Amsterdam in the line-up of international FashionWeeks, because of its personal and outspoken character. Mercedes-Benz is all about style, design, class and innovation. The same goes for the fashion industry, and therefore the brand feels closely associated with the fashion branch both nationally and internationally. By sponsoring the major fashion weeks around the world Mercedes-Benz plays an active role in encouraging talented, innovative and ambitious designers.
About FashionWeek Nederland
FashionWeek Nederland is the largest and fast-growing Dutch fashion platform that represents the celebration of Dutch fashion talent, the building of bridges between creativity and commerce and the search for international connection. Based on its three pillars Connect, Grow and Celebrate and its three programmes: Catwalk (Mercedes-Benz FashionWeek Amsterdam), OFF SCHEDULE and Fashion LAB. FashionWeek Nederland connects parties inside and outside the fashion industry, it promotes growth and development, and it celebrates all the wonderful things that the Dutch fashion has to offer in talent and creativity. FashionWeek Nederland organises activities throughout the year, focusing on fashion lovers and professionals from fashion and related industries, including designers, labels, buyers, national and international press agencies, agents, the creative industry, government and semi-government and investors. FashionWeek Nederland organises the Mercedes-Benz FashionWeek Amsterdam twice per year: www.fashionweek.nl.